President Barack Obama Speaks on Reaching the African American Community
CONSUMER SPEAK: Why African-American consumers respond to advertising that’s relevant to them.
CONSUMER TRUST: African-American consumers speak to their trust and response in Tom Joyner in recommending products.
CREATING RESPONSE: Listen to why the African-American consumer responds to marketing that addresses them in a relevant manner.
CASE STUDY: Creating awareness and a connection with the African-American consumer.
CASE STUDY: Cross-platform marketing of a Tyler Perry movie with Tom Joyner Morning Show, BlackAmericaWeb.com and the Tom Joyner Family Reunion.
SOUTHWEST AIRLINES CASE STUDY: Raquel Daniels of Camelot Communications highlights the thriving ten-year relationship of Southwest Airlines with the Tom Joyner Morning Show and Reach Media.
TOM JOYNER BIOGRAPHY: A brief overview of a man committed to his community, utilizing a cross-platform of media to drive action, response and change.
MOBILIZING THE AFRICAN AMERICAN COMMUNITY: Watch how Tom Joyner used radio, internet and grassroots to generate response for the United States Census Tour.
ALLSTATE TOM JOYNER FAMILY REUNION: Review of 2010 event with over 14,000 people in attendance, celebrating our black families in Orlando, Labor Day weekend.
TOM JOYNER TAKE A LOVED ONE TO THE DOCTOR: A call to action to improve healthcare among minority groups, especially African Americans to encourage a friend, neighbor or family member to get a check-up.