- In its 10th year, the TJMS has become the #1 urban radio show.
- Hosted by Tom Joyner, the first African
American to be elected to the Radio Hall of Fame, the 4-hour
show delivers a combination
of music, talk, sports, gossip and comedy bits.
Heard by over 8 million listeners in 115 markets each week.
Top Market Affiliates:
- WVAZ-FM (Chicago)
- WDMK-FM (Detroit)
- WMMJ-FM (Wash. D.C.)
- KMJQ –FM (Houston)
- WHQT-FM (Miami)
- WRNB-FM (Philadelphia)
- WALR-FM (Atlanta)
Tom’s Listeners
- Female 57%
- Male 43%
- Average Age 40
- Average HHI $45K
- Employed Full-time 70%
- At least some college 53%
- Married 40%
- Avg # of people in HH 3.3
- Children in HH 1.2
- An extremely “Loyal” group
- 59% listen 4 to 5 days per week
- 47% have been listening for 5+ years
- 1/3 do NOT listen to competitive urban radio shows
- Value “Community”
- Seeking people whose outlook on life is similar
- Many feel sense of belonging when listening to the radio
- Respect Tom and his views
- A recommendation from Tom Joyner is reported to be extremely
or very influential to a large portion of their respective listeners
Source: Yankelovich, August 2000
Source: Arbitron Spring 2003 Nationwide DMA
